helping b2b brands…
build trust and credibility through compelling content
is your content getting stale?
Creating reams of new content and failing to maximise the value from it?
Unsure where to focus your efforts?
Demand generation campaigns struggling to gain traction? Form-fills diminishing?
Running out of content ideas and need an injection of creativity?
Meet Kerry, your trusted content consultant. Partnering with B2B brands and the agencies who serve them.
Content strategy
Identify the content you really need, then develop your content plan and upskill your team. Make your content production more efficient and effective.
content creation
An injection of fresh ideas. Working with you to develop high value assets for brand building, demand generation or Account Based Marketing, from concept to creation, then activation.
content strategy
enhancing your content production
content opportunity analysis
Content audits to map your content gaps. Stop wasted efforts, maximise what you already have, keep abreast of competitors and industry trends.
quarterly content planning process
A rolling content development process: from ideation workshops, to planning, briefing, content optimisation, activation and evaluation.
content creation
hero asset development
thought leadership for brand building & PR
Insight & research-led reports on subjects your audience wants to learn about, showcasing your team’s expertise and relationships with industry influencers.
interactive formats for demand generation & ABM
Start conversations with your prospects by inviting them to be guest experts in your content.
Use interactive formats, e.g. benchmarking tools, to engage them directly. Gated content that they’ll want to hand their details over for.