content strategy
focus your content creation efforts where they’re most needed.
Maximise your existing assets.
Generate fresh ideas.
Empower your stakeholders and experts to become thought leaders and create content they want to share.
content planning services include:
content audit & gap analysis
Map your existing content by funnel stage, persona, message inclusion and format to identify gaps and identify opportunities to refresh and repurpose high-performing pieces.
competitor & industry research
Identify trending topics and gain inspiration on new formats and storytelling methods to inform your content brainstorms and spark creative thinking.
creative workshops
Facilitated workshops with your marketing team, agencies, stakeholders and subject matter experts to surface new ideas, extract knowledge and gain buy in.
content plan development
Operating in quarterly planning cycles, developing a content calendar that your team can execute, ensuring a consistent flow of fresh and refreshed content.
content review and optimisation
Brief your content creators to execute on the content plan, providing guidance on message inclusion, structure and SEO, reviewing drafts and suggesting improvements.
activation & Campaign planning
Maximise the reach of your new content with an activation plan that spans PR, paid & organic social, email & partner marketing.