My passion is helping businesses to identify the subjects they are experts in, and importantly - what their target customers care about - then creating content that builds trust, credibility, and ultimately demand.

I’ve spent almost 20 years creating content for B2B marketing & PR agencies and media outlets in the UK and Asia, specialising in tech and professional & financial services. My client experience includes Salesforce, Oracle, and Airbnb, as well as challenger brands keen to make their mark.

My biggest mantra is that B2B shouldn’t be boring and my mission is to inject creativity into everything I do.

I’m certified in SEO, content strategy and Account Based Marketing and my work has been recognised in the B2B Marketing and PR Moment Awards.

You can connect with me on LinkedIn here.