Introducing the data and content insight engine
Content for demand generation programmes is coming of age. The bar for ‘what makes a good lead magnet’ is rising…
Audiences are getting more discerning, sceptical of gated pdfs and how much value they’ll really provide.
Savvy businesses are learning that the best lead magnets can do more than just generate leads. They can provide valuable intel too.
I’ve been observing the rise of Scorecard Marketing, pioneered by ScoreApp, the quiz platform, and am excited to share a model that I have created to help my clients put it into action.
This video gives a quick intro to the Data and Insight Content Engine (DICE) the demand gen content creation model that I’ve developed, powered by ScoreApp.
In a nut shell... it's a fly wheel that works like this...
1. Target customer completes an online scorecard questionnaire
2. They get a personalised report, informed by the Data they provided
3. Sales get a lead, plus Insight on their pain points (great to inform conversations / approaches)
4. Marketing gets survey data that they can create Content with
5. Which promotes the Scorecard again, through a well-placed CTA, driving the demand gen Engine
You can see an example of it in practice with my own Content Marketing Maturity Assessment scorecard. It takes less than 5 minutes and provides you with your own personalised report showing where you stack up in 5 key areas: Strategy, Creativity, Content Maximisation, Demand Gen Readiness and Organisational Buy In.
If you’re looking for inspiration on a creative new format for their next lead magnet and would like me to build a Data and Insight Content Engine (DICE) for your organisation - from concept, to content creation and build - book in your free 30 minute discovery session with me here.
Packages start from £4,000.
