Do you struggle to get your colleagues to share your content?
It's a challenge I see often. Blood, sweat and tears goes into creating your latest content piece - that shiny new research report, whitepaper or customer story.
But trying to rally your well-connected teams, sales folks and execs to share it on their own personal channels can be like pulling teeth. So how to tackle it?
In the content planning workshops I run with clients, those influential people are invited to share their ideas and expertise to shape the content. People always are proud to share something they've had a hand in. Or we invite the prospects and customers they're trying to woo as 'guest experts' in reports or guides we create.
This builds their profile and the relationship. Win win. From my experience, involving a wider pool of people in the content planning process, beyond the marketing department, means better content and more social media sharing.
We all know that when your best connected and most-respected employees share your content, it's the most powerful (and free) way to promote it. Especially on LinkedIn where the algorithms prirotisie humans over company pages.
But how do you persuade your people to share your content?
Want to chat about how I can facilitate your next content planning session? Contact me here.
